Towards a sound tourism database management system

The Tourism Council of Bhutan Office in Chubachu

                                 

Karma Chimmi

The Tourism Council of Bhutan (TCB) launched two additional systems to improve the tourism database management system and public service delivery on 12 August this week.

The portal will be a one-stop source of information for all kinds of tourism related contents or subjects that will be useful to everyone. It will have data and resources that will be useful to the industry players and also to general public who aspires to learn about the industry.

According to the TCB, the Tourism Bhutan Portal and Statistics Dashboard is an important initiative of the council to provide timely and relevant information on all aspects of tourism in the country. It was developed aiming at enhancing the tourism service delivery through a single integrated system efficiently.

A press release from TCB states that the Tourism Bhutan Portal and Statistics Dashboard will have the feature of tourism database which would contain complete database of the tourism industry in the country. It will also include tourist statistics, revenue contribution, employment and tourism enterprise data that will be accessible to everyone.

This also has features of real-time tourist arrival statistics and information. Such real-time statistics and information, accessible immediately will guide the industry players in making an informed decision when it comes to marketing or targeting their promotional activities.

With implementation of this system, the Turn Around Time (TAT) for providing the tourism related services will be significantly reduced which in turn can potentially improve the efficiency of the industry, added the press release.

These features will also have grievance redressal services which includes grievance redressal platform. Efficient management of grievance is very critical for tourism Brand Bhutan. TCB do not have a formal grievance redressal platform and this is aimed towards establishing a proper grievance redressal mechanism.

Domestic Tourist Management System (DTRS) will also help to facilitate domestic tourism activities in the identified pilgrimage sites and trekking routes. It is also aimed for quick contact tracing of the visitor in the event of Covid-19 outbreak in a particular site or location.

The press release states that TCB requires every domestic travel coordinator to register their trips via this system to maintain a proper record of the movement. The registration process includes the tour package providers/promoters such as tour operators, hoteliers, guides, trekking cooks or any individuals can submit their application to obtain the government approval prior to their trip and it has a provision to process the park permit of Department of Forest and Park Services in Ministry of Agriculture and Forests online.

Meanwhile, in order to provide an easy and simple registration process, the system is also being integrated with check post management system of Royal Bhutan Police for inter-Dzongkhag vehicle movement, Department of Civil Registration and Census for citizen information, Road Safety &Transport Authority for vehicle and driver information and an individual have to verify your identity before registration to avoid false data among others.