PEMA TSHOMO
Thimphu
The 3rd Made in Bhutan Exhibition (MBE) commenced at Clock Tower Square in Thimphu on 7 June, marking a vibrant celebration of entrepreneurship and craftsmanship.
Held alongside the watermelon festival, the three-day event saw 31 exhibitors from 35 companies, including eight new launches, showcasing a diverse range of products with immense export potential.
The Minister of Industry, Commerce & Employment (MoICE), Namgay Dorji at the launch emphasized the importance of the exhibition in fostering economic self-reliance.
“This event isn’t just about domestic supply; it’s about identifying products with export potential and substituting imports through improved packaging and labeling,” he said.
The minister further highlighted the need for strong value chains. He said we need to develop networks connecting suppliers, purchasers, and the entire value chain within the country.
“The feedback received from customer interaction is invaluable for product improvement. It’s all about marketing, packaging, and networking,” he added.
The Bhutan Chamber of Commerce and Industry (BCCI) played a pivotal role in organizing the event, aligned with the theme “Fostering Entrepreneurship for Economic Self-Reliance.”
The President of BCCI, Tandy Wangchuk also highlighted the significance of the exhibition for aspiring entrepreneurs.
“This annual event has grown significantly, and this is the third edition showcasing the best of Bhutanese entrepreneurship, particularly in the cottage and small industries sectors,” he said. “It also serves as a platform for budding entrepreneurs to learn and refine their products.”
“We’ve spent the last two years developing these products, collaborating with experts from America and Australia. We’re confident about the quality and equipment,” said Ugyen Dendup, co-founder of Mircula Medadery, a Bumthang-based company, with a specialization in honey products, who unveiled three new products.
Their initial focus is bulk sales to large cafes, with a production capacity of 38,000 liters per month. Ugyen Dendup expressed their desire to expand to all dzongkhags and eventually export after obtaining the necessary certifications.
He also highlighted their commitment to local economic development. “We work with local honey producers at Bumthang, contributing to the local economy. As our products expand, we can generate more employment and enhance the entire value chain,” he shared. “Moreover, exporting will allow us to earn foreign currency.”
Seeta Giri, founder of Mountain Crafts, showcased her unique line of products made from organic Bhutanese materials like Himalayan nettle (also known as Bumthang sheep wool) and textiles. Her company uses these textiles to produce bags, jackets, and other apparel.
“Today, we introduced a Himalayan nettle sling bag embellished with kera (a type of embroidery),” Seeta explained. “Nettle is the oldest textile used in Bhutan, but its sources are diminishing. We’re looking for ways to promote nettle products to ensure this craft continues.”
Mountain Crafts also works with reticence communities (indigenous communities) to grow nettle plants regionally. They conduct research, document production processes, and educate clients about the time and effort involved in creating these special textiles.
“The intricate process makes nettle products different from cotton or other woven materials,” Seeta said. “Mountain Crafts also invests a part of its profits back into the producer communities we work with. This year, we were working on nettle plantation and regeneration in Jangbi village, Trongsa.”
Seeta Giri shared a remarkable story about starting her business during the COVID-19 pandemic. “This concept came about during the lockdown. While in quarantine, I conceptualized the idea, contacted artisans, and planned the business. By the time I received my licenses, I was already reaching out to communities for raw materials.”
Mountain Crafts primarily targets tourists and the international market due to the unique nature of their products. The co-founder sees the MBE as a valuable platform for gaining visibility. “These events allow more people to discover our company and products, as media opportunities are limited,” she said.
Another exhibitor, Gurjo Herbal Tea, represented the flourishing organic tea industry in Bhutan. The company’s representative emphasized their commitment to using chemical-free, locally sourced ingredients.
They highlighted their participation in the exhibition not only to raise brand awareness but also to inspire Bhutanese youth to embrace their talents and creativity.
Kherring Namsung Cooperatives from Zhemgang organized the watermelon festival to promote their sales and increase their profit.
The three-day exhibition which will end today was organized with a mission to reduce imports.
